![]() Within a few years, a non-destructive color workflow will become the most important cornerstone for any production,” Matthijs says. Consistent with Hedge’s overriding ethos of efficiency and time savings, Hedge’s investment into the color-focused technology company will help further commoditize workflows, enabling an even wider pool of users to participate in production and post production. Colourlab’s AI-driven color grading technology enables users to match the color essence of a film clip and accurately apply it to a single clip or hundreds automatically. Hedge is also the lead investor in Colourlab’s seed round, which was completed earlier this year. ![]() We are moving quickly, and our customers can expect exciting new products born from EditReady, Scopebox and Hedge technologies.” “Customers will have a more complete and friction-free workflow, with experts they can tap into. That’s why we’re acquiring Divergent Media’s applications,” explains Paul Matthijs, co-founder and CEO of Hedge. “To remove even more workflow friction, we need to be able do more with video itself. With access to these technologies, Hedge plans to consolidate and improve its products without losing the essence of any of them. Thoughtful design runs through the company’s products, making them easy to use.ĭivergent Media tools help with DIT, editing, finishing and transcoding. Hedge’s software intelligently transfers video content from cameras to multiple storage media and allows video editors to collaborate across the cloud. Hedge, a creator of software for video pros, is growing its team and expanding its media technology portfolio and capabilities through the acquisition of Divergent Media assets and investment in Colourlab.
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